Nude Food Day - cheeky name, positive message!

Press Play is excited to again be managing the event and communications for Nude Food Movers' second annual Nude Food Day supporting Nutrition Australia. Nude Food Day, conceptualised by Press Play as a part of Nude Food Movers’ integrated brand strategy, is set to be bigger and better this year, with even further reaching messages of the importance of nude food for good health and nutrition.  After the huge success of last year's event, we have set the task of doubling the participants in Australia, while expanding into the New Zealand market. 

Schools, workplaces, families and individuals are embracing Nude Food Day, which encourages packing nutritious, rubbish free lunches for a healthy body and a healthy planet. 

Nude Food Movers, Smash Enterprises’ hero brand, makes participation easy with a range of products suitable for any type of Nude Food lunch!

Press Play has been involved in everything from building the website, which is a hub of activity and information, to launching the communications strategy which features traditional, social and new media. After the fantastic media response last year, we expect to have some great exposure in 2011, which will help us spread the nutrition and environmental messages even further.

Australian workplaces are being targeted this year, so do your bit and register your office for Nude Food Day at www.nudefoodday.com. All you need to do is bring a nutritious, rubbish free lunch from home on 19 October - you'll find it's good for your hip pocket as well!   

The Press Play team will be doing it, and being the foodies that we are it's sure to be an interesting lunch break! Stay tuned to find out what special Nude Food dishes we prepare!