lapoche is relaunching... and going global!

Press Play has been working closely with travel accessories brand lapoche on the launch of its new identity, from brand strategy and product development, through to roll out of POS, website and sales collateral.

lapoche, the pockets that travel, will launch into the marketplace in January 2011 with a colourful new personality. Press Play has develop a corporate identity for the brand that will translate in the Australian and international market, with many high profile international departments stores picking up the lapoche range before samples were even available to be sent.

With a constantly growing and evolving range of products, lapoche has something for every suitcase - from the busy corporate traveller to the leisurely weekend away. Keep your favourite shirt flat, clothes and shoes apart, toiletries contained  and laundry separated. lapoche pockets separate and organise your luggage in style!

Check out www.lapoche.com.au, and keep your eyes peeled in store for the fabulous new lapoche range.  It's never been easier to maintain suitcase composure!